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In the complicated reality of the startup ecosystem, the information that one is working on a wrong product for the wrong audience and has little chance to succeed can be highly useful. This is exactly how Granular.ai was able to mitigate potential serious business risks and discover new ways to approach clients by attending a product discovery session launched by Tooploox specialists.

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  • The key goal of product discovery is to reduce the uncertainty regarding the business (viability), the technology (feasibility) and the customer (desirability) In this particular case we’ve focused on desirability, so the question: do you have evidence that customers from a chosen segment have the problem you’re trying to fix with your solution?
    The effect
  • “The key element of the cooperation with our product discovery team is, in fact, a self discovery” comments Izabela Piotrowska. “We gave Granular.ai the right tools and they used them wisely. Of course, the credit also goes to the Granular.ai team. It’s not so common that founders are able to fully embrace the feedback from the market research and detach from their original idea. I believe Granular.ai’s mindset is their biggest asset.”
  • “It was a discovery indeed” confirms Siddarth Gupta. “We have come up with a new engineering roadmap. We changed which problems to approach and the needs to address with the market. Luckily we are on a product development stage, so it was a manageable revolution rather than a complete bedlam”
  • After the pivot, Granular.ai has come with a new framework for gathering feedback and testing hypotheses among users and prospects.
  • “We changed the way we talk to our clients. We used to approach everyone and tell them about our product. Now we are asking about their needs and checking what we can do for them. But it would be impossible without Tooploox’s specialists who helped us discover that we approach the market with the wrong product. And was it bad news? Totally not! We saved so many hours of hard work, so much money by understanding this fact. If that’s not good news, I have no idea what can be!”

Business / Technical Challenges

Advancing in the fast-moving market has always been the bread-and-butter of startups, with Granular.ai being no exception. Yet, every company needs a defined vision of the product to develop and build upon.

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